SaSa/91App: OMO Membership System

In today’s omnichannel retail landscape, providing a seamless and consistent customer experience is crucial for building brand loyalty and driving business growth. SaSa faced challenges with their existing membership systems, which were developed by different vendors for ecommerce and physical stores. The lack of integration between these systems resulted in synchronization issues and a fragmented customer experience.

To address these challenges, Decoder developed a middleware solution that merges SaSa’s online and offline CRM systems. This integration allows for real-time synchronization of customer profiles across platforms, enabling a unified rewards system. Customers can now accumulate and redeem scores and vouchers across both online and offline stores, providing a seamless omnichannel experience.

 

Key Features

OMO Membership System:

  • Real-time synchronization of customer profiles across all platforms
  • Unified rewards system allowing customers to accumulate and redeem points seamlessly across online and offline stores.
  • Enhanced customer experience through a consistent and cohesive omnichannel journey.

WhatsApp Integration:

  • Implemented a WhatsApp-based customer acquisition strategy.
  • Launched successful eCoupon campaigns through WhatsApp, driving online and offline traffic.
  • Personalized customer communication to increase engagement and retention.

Gamification and Social Engagement:

  • Integrated Facebook Ads to trigger gamified experiences, encouraging customer participation.
  • Increased store traffic and sales through engaging social media campaigns.
  • Strengthened customer loyalty by providing fun and rewarding experiences.

 

Client:

SaSa / 91App

Role:

System Development

System Integration

Credit:

Developer – Matt

Developer – Jason